A Great Video Steals the Crowd
Our goal is to accelerate your success by making every aspect of your crowdfunding campaign easier. Making a short, compelling video is not as hard as it looks. We put together some guidelines to help remove the fear factor and get you up and running.
Crowdfunding projects that utilize a video to convey their pitch are 50-70 percent more likely to reach their goal than those that don’t. Yet there is hesitation because it might feel like a daunting task with the camera, lighting, audio, and editing. Fortunately, your video pitch doesn’t need to be the next Academy Award-winning clip. It actually doesn’t need to be elaborate at all. It does need to tell your story – and a little bit of humor is always good too.
Nowadays, many mobile devices or tablets are equipped to help you shoot it and even edit it. If you have access to a video camera and editing software, good for you. A friend who will shoot and edit it for you is even better, but don’t wait for the stars to align with the perfect set-up. Take that leap of faith and start writing your pitch video.
This document is a simple guide and we encourage you to get creative and reach beyond our pointers. Just remember: make it informative, fun, and entertaining.
Pitch Video Story Board
We recommend writing and visualizing a storyboard with an easy-to-follow structure like the one below. Creating a storyboard is important because the “winging it” approach to shooting a video is a recipe for wasting time.
Your storyboard is an outline of your pitch video’s content that should include:
• About You
• Your Project’s Story
• Your Goal
• Introduce the Rewards Your Supporters May Receive
• Final Call-To-Action
Obtain video footage of yourself doing the task for which you are aiming to raise funds.
Suggestion: Find a friend to shoot it. If possible, find someone who already has video of you.
If that’s not available or possible, can you round up some photos of you and/or others with your project? Graphics and illustrations are very helpful too.
Proven Effective Tips:
2. Answer the 5 W’s. Since most people won’t already know what your campaign is or what you’re all about, be sure to address the 5 W’s in your pitch video:
- Who are you?
- What are you raising money for?
- Where will this campaign take place? (on FaithLauncher)
- When do you expect to be finished?
- Why would anyone care — what is the emotional connection that others can relate to and what rewards do you plan to offer?
3. Show, Rather Than Tell. Use concrete examples like photos, video clips of your work, and testimonials from others, etc. Don’t just face the camera and explain your campaign. Make your video an interesting visual showcase of what you’re all about.
4. Connect with Face Time. Conversely, don’t just show us your project. Give your audience a little face time! Speaking directly at your audience makes your appeal more personal and gives a face to your campaign.
5. Good Audio is Key! Shoot your video in a quiet place. After shooting your video, try to eliminate white noise and static by using the controls in your video editor. If anything is at all unclear, consider using subtitles.
6. Bring It with a Strong Opening. Make sure to get people’s attention from the very beginning of your video. Although there are several ways to do this, getting right to the point works very well.
7. Be Yourself. Your pitch video doesn’t have to have special effects or look like it was made in Hollywood to be successful. All you have to do is describe your project, speak clearly, and most importantly, be yourself!
Now Get To It – Start Filming
Focus the camera on you and make sure that the lighting on you is brighter than the lighting on your background.
Pay attention to audio. Make sure there is not a lot of background noise and that your voice can be heard clearly. Be sure to finish your pitch by looking directly into the camera.
Edit & Make It Look Crisp
1. Finding a friend who knows an editing system is a great advantage. If you don’t know anyone with this skill set, don’t panic, we can also help out.
2. iMovie (Mac), Movie Maker (Windows version), Final Cut Pro, Avid Media Composer, Adobe Premiere, etc, are all viable desktop editing programs. We don’t recommend using an online tool like YouTube’s free video editor because the upload of all the raw video will take forever.
3. Follow your storyboard throughout the editing process. Select the take or clip that you feel is best for each line of dialog and put it on your editing program’s timeline.
4. If you want to use music, DON’T USE COPYRIGHTED MATERIAL. That’s against the law. Instead, get it from a royalty free library such as:
5. Avoid using fancy or elaborate transitions from clip to clip. Straight cuts are best.
6. Be sure to close with a sincere thank you, delivered straight into the camera.
7. Put a FADE UP at the beginning of your video and a FADE TO BLACK at the end.
Post Your Video To Vimeo or YouTube
We currently support Vimeo or YouTube URLs for the main project video. (Note: you can embed additional videos in the body of your project if needed and those could be from YouTube, Vimeo, GodTube, etc). Once you’ve uploaded your video, now you can post it on your project page on FaithLauncher.com.
Sample Pitch Videos